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Reference Code:  22202

Assistant Manager, Client Development

New York, NY, US

Permanent
  
  

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 7,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 

  
  

Reporting to the Manager of Client Development, the Assistant Manager, Client Development is responsible for supporting the development, management and execution of retail and omnichannel client development strategies for North America. This role will be accountable for managing the clienteling journeys in Salesforce and maintaining the client database. This person must possess a thorough understanding of data sets, client segmentation and flows across multi-platform applications. Must have proven experience in working successfully with cross-functional teams to achieve deliverables in a client-centric luxury retail environment.

 

Key Responsibilities:

 

Client Development Strategies

  • Support the retail network in driving sales growth and ongoing loyalty from both new and existing clients. Maximize client action planning and one to one outreach programs for identified client segments and manage ROI.
  • Collaborate cross-functionally to build client journeys in Salesforce that support client development activation plans, prioritizing the Maison’s programs and activities and including all clienteling initiatives (correspondence, gifting, events, etc.).
  • Manage Top Client portfolio of clients and provide consistent updates, analysis and recommendations to achieve set KPI’s.
  • Provide insights to drive the creation of new programs that generate client loyalty and drive sales results and growth.
  • Identify Client Development opportunities in POS locations who are collecting client data

 

Tools & Transformation

  • Knowledge and understanding of multi-platform applications and modules.
  • Transversal support and liaison to Intelligence, Media Performance & Communication and Innovation teams.
  • Act as subject matter expert on Audience builder, client list uploads, journey building and management for offline and online.

 

Data Management & Analytics

  • Provide boutiques with ad hoc client lists via clienteling tool as needed to support local business opportunities (supplement to the strategic planning of activations).
  • Develop in depth reporting to help support the analysis needed to recommend regional client actions.
  • Manage the client database including but not limited to merges, cleansing and data capture.
  • Support with Commercial data driven projects in collaboration with International teams.

 

Communication & Collaboration

  • Act as a liaison to the Marketing Agency, HQ Client Relations and HQ Client Data Knowledge teams.
  • Help to establish a framework for sharing clienteling updates and for receiving feedback from boutiques and commercial leadership. Create exciting communications and supporting materials that measure and reinforce clienteling behaviours.
  • In partnership with the Intelligence team, develop regional client KPI’s to help understand purchasing habits within the network to provide more insight on our clients.

Required Experience:

 

  • Prior experience in CRM
  • Possess a thorough understanding of luxury client and purchasing behaviours across different channels.
  • Salesforce experience preferred in Marketing and Service Clouds or other knowledge of CRM systems.

Technical Skills or Abilities:

  • Preferred experience working with Salesforce in Marketing Cloud, Service Cloud and Clienteling platform
  • Expertise in Data Extensions and builds
  • Experience in query building (SQL) and parameter setting (data modeling)
  • In-depth knowledge of Cartier history, product, and care and service processes
  • Ability to provide client data and analysis
  • Highly committed to meeting the needs of internal and external clients
  • Strong organizational and project management skills

Learn more about life at Cartier



www.careers.cartier.com

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont