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Reference Code:  12994

Cartier SEE Marketing & Communication Director

Milano, MI, IT

Permanent
  
  

Cartier, l'artisan des passions.

MAIN PURPOSE

As the Guardian of the Maison image in his country, is responsible for the implementation of the marketing & communication international strategy to develop Maison turnover on all product categories. Drives communication investments and local PR strategy in order to optimize the Maison Cartier reputation and visibility / exclusivity.

  

KEY RESPONSIBILITIES

  • Defines local Marketing and Communication strategy in line with international guidelines ensuring the specific adaptation to local context and challenges.
  • Engages, develops and leads the Marketing, Communication and Merchandising teams: designs the optimum organization, recruits the right profiles (succession plans and external pipeline), evaluates and compensates performance (performance and compensation management processes) and develops potentials (career committees and mid-year discussions, feedback, training and development plans, mobility) to federate and retain them.
  • Manages Marketing and Communication budgets as discussed during strategic plan with Central by optimizing the distribution.
  • Produces regular reports for management decision, providing specific recommendations and regular updates on competitor benchmarking.
  • Marketing: accountable for local product strategy (price, quantity, sale forecast) and for business results (LE, BU) per products and networks. Defines launch packs and specific local actions to support sales staff and develop turnover.
  • Communication / PR: implements the Maison image and guidelines through media plan definition and press/PR and Events. Interacts with Richemont media agency and ensures good relationships with the agency and with local journalists. Is responsible for the ROI on communication tools through performance monitoring tools (DMR, Bumblebee) and through competitors’ analysis.
  • Merchandising: secures optimized stock levels for retail and wholesale through Merchandising related activities in collaboration with Operations team, respecting stock budget and responsible for the return on investment.
     
    PROFILE
  • University Degree in business and management
  • At least 10 years of experience in marketing (operational and development) and communication
  • Excellent Management skills 
  • Strong Leadership
  • Demonstrates ability to achieve high standards of performance
  • Well-developed leadership and communication skills, passion and creativity
  • Customer oriented and results focused
  • Very good interpersonal skills
  • Fluency in English, French is a plus
  • Good general culture, sensitivity to Luxury goods and universe and to Art