Loading...
.
Reference Code:  16491

Visual Creative Experience Manager

Dubai, DU, AE

Permanent
  
  

Cartier, l'artisan des passions.

MAIN PURPOSE

 

The Visual Creative Experience Manager is in charge of creating and bringing to life attractive, impacting and engaging creative concepts for exterior windows of the Cartier boutiques, pop-ups, specialists POS, and corporate events. The Visual Creative Experience manager monitors and maintains, on the long term and within the MEIA region, the Maison visual identity (physical and digital) and guidelines.  Finally yet importantly, the Visual Creative Experience manager will develop local relevant assets when necessary for the region in line with the MEIA branding and in close collaboration with central teams, animating and supervising the VM community.

 

KEY RESPONSIBILITIES

 

Key Responsibility 1: Visual Creative Experience Strategy : Commercial Stories

  • Define all creative Visual experience principles & put in place a short term and long term strategy in line with Central guidelines
  • Translate a creative vision into understandable Visual Merchandising goals that cater to the company target and local specificities at a regional and market level

 

Exterior Window Design and Matching Instore Hot-Spots

  • Adapt and implement annual exterior windows planning at a regional level (key launches, specific animations) including digital elements and matching in store hot-spots
  • Design specific decors and bespoke windows for local key events or celebrations (High Jewellery, Ramadan, Diwali…) in collaboration with central creative communication team
  • Adapt creative concepts to all different types of boutiques (with local markets teams)
  • Coordinate and validate local initiatives for external windows (boutique openings/exhibitions/…)
  • Animate a pool of local external creative agencies in the region

 

Retail Experiences

  • Develop immersive experiences in boutiques to create interactions, memories and share Cartier stories using available boutique spaces and digital content

 

Pop-ups

  • Develop creative concepts for key launches – dedicated pop-up installations or pop-up spaces within boutiques/external POS
  • Coordinate and validate specific local projects
  • Coordinate all digital contents

 

Key Responsibility 2 : Visual Creative Experience Strategy : Corporate Stories

  • Define and build the Cartier Culture exhibition concepts
  • Develop and monitor local projects and initiatives around corporate topics inside boutiques and outside the boutique

 

Key Responsibility 3 : Animation of the Local VM Community

  • Supervise and animate on a functional role the Visual Merchandising MEIA community made of 3 people; provide them with leadership
  • Closely collaborate with central team in Paris for approval and support
  • Act as an interface between Cartier and its suppliers and providers
  • Write up instructions and guidelines for the training of sales forces

 

Key Responsibility 4 : Budget & Reporting

  • Put together regular reporting for the General Direction and Paris Direction
  • Manage the annual Visual Merchandising budget

 

Key Responsibility 5 : Research & Monitoring

  • Collect feedback from colleagues and customers on the visual impact of the displays and implement the necessary changes.
  • Monitor the activity of main competitors’ in visual creative experiences (windows, pop ups, experience in boutiques, exhibitions etc.)

 

DIMENSION

 

  • Geographical area under responsibility : MEIA Cartier internal, external boutiques + watches specialists, pop ups
  • Sales turnover under responsibility : …………………………………………………
  • Budget under responsibility……………………………………………………………
  • Number Point of Sales..………………………………………………………………...
  • Number of Watches produced ..……………………………………………………….
  • Headcount supervised…………………………………………………………………0

 

JOB PROFILE

 

Education:

  • Higher Education degree

 

Required Experience:

  • At least 6 to 8 years of experience in the luxury sector or agency
  • Arabic language is a plus

 

Technical Skills / Abilities / Personal Skills

  • Design skills and highly creative
  • Experience-minded
  • Strong Collaboration and coordination skills
  • Methodical, rigorous and precise
  • People oriented
  • Entrepreneurial spirit
  • Autonomous