Reference Code:  71105

V.I.E - Press Relations Coordinator - Dubai

Dubai, DU, AE


The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 8,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 




As part of the our MEIA Press Relations Team, in the role of V.I.E - Press Relations Coordinator, you will support the Press Relations Team in treating the press and celebrities. The length of this V.I.E assignment is 12 months and ideally starts in November 2022, the position is based in Dubai




  • Press & Celebrity treatments:

  • Support the Press Relations Team for the MEIA Region to treat the Press and Celebrities;

  • Coordinate the press trips (media list, accomodation, lunches, dinners, entertainment, requests, etc.);

  • Organize interviews with Cartier spokespeople;

  • Follow-up the budget, secured coverage and an estimate of the ROI of the Press treatments;

  • Manage and co-manage the Press events guest lists, attendance, follow-ups and invitation dispatches together with the PR Manager;

  • Cost-out the celebrity and press gifts in collaboration with the Supply Chain team;

  • Arrange and manage the press gifts closet and itinerary;


  • Press Relations Editorial Planning:


  • Arrange consignments and delivery to press and celebrities for red carpet moments and photoshoots;

  • Keep track of main products to be pushed each month with the Marketing Team;

  • Consinuously pitch the novelties for editorial photoshoots and features;

  • Organize press assets and folders for the PR team to facilitate the pitching process;

  • Follow-up the media requests (press material, photoshoot requests);

  • Develop the press materials for events (press kits, visuals, gifts, etc.);


  • Reporting and analysis: 

  • Prepare daily presentations and reports for internal communication purposes;

  • Organise weekly meetings with the team members to ensure deadlines are properly met for various projects;

  • Lead the weekly press review;

  • Coordinate the PR movie as well as short movies for Seminars and Internal Strategy Meeting with an agency;

  • Consolidate a post event reporting to be shared with the Central teams on press attendance, postings, coverage and highlights;

  • Follow-up the main PR indicators (ROI, Advertising Value Equivalency, Clippings, etc.), and present the results analysis. 





  • Ability to work with a team in a fast paced environment

  • Must be adaptable to changing business needs

  • Excellent organizational, and interpersonal communication skills

  • Ability to project an approachable and professional image in personal appearance, manner, and demeanor 

  • Excellent communication and writting skills

  • A knowledge of the current PR and celebrity landscape is a plus


As a Press Relations Coordinator, you will have a great opportunity to be an essential contributor in a dynamic team, working for the success of a first-class Luxury Maison under strong business acceleration and transformation.


You have a Bachelor Degree in Communication or Marketing / Business Management and have ideally worked or seek interest in the Luxury Industry. You show strong communication skills, you are client-centric and goal oriented. You are a creative thinker, show strong emotional intelligence, flexibility and attention to details.


Fluency in English with pristine written and oral skills is required, the knowledge of an additional language such as French or Arabic is a plus.




  • Firstly, you will be engaging with an online video interview of 15min for us to assess your understanding of the position, and motivations

  • Subsequently, you will be meeting with International Talent Acquisition team to dive deeper and assess your fit to this role

  • Finally, you will be able to meet with the local Hiring Team (Local HR and Hiring Manager).




We offer exciting opportunities to grow professionally and personally in a supportive and international environment. The industry is transforming, it is an exciting time to join the Maison and to be at the forefront of this industry-wide transformation.


As a V.I.E in our subsidiary in Dubai, you will benefit from:

  • 12 month’s contract (renewable to 12 more months)

  • Housing allowance

  • Monthly allowance not subject to taxes

  • Travel cost linked to the move

  • Health insurance




Important: Kindly note that the V.I.E Program requires strict eligibility criteria, you can access further information on this destination and check your eligibility through this page: https://mon-vie-via.businessfrance.fr/en/countries


The V.I.E Program is run under the authority of the French Ministry for Economy and Finance and that of the Ministry of Foreign Trade, all details can be found on the Civiweb website: https://mon-vie-via.businessfrance.fr/informations-pratiques-sur-le-volontariat-international

Learn more about life at Cartier


Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont