Reference Code:  99258

CRM Data Assistant Manager LATAM

Coral Gables, FL, US


The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.



The CRM Assistant Manager is responsible for data base management and analysis of data sets to extract valuable insights for different channels including e-commerce, internal and external retail partners.

As a key player in optimizing the client experience, this role will support the implementation and monitoring of CRM strategies and collaborate with cross functional teams.



Client database Management, Reporting and Insights:

  •             Generate monthly reports by boutique focus on client metrics: Segmentation, retention, acquisition, using google visualization tools, looker.
  • Responsible to communicate technical findings to non-technical stakeholders in a clear and concise manner, facilitating effective cross-functional collaboration.
  • Collect, organize, and analyze data to recommend specific actions.
  • Coordinate implementation of action plans based on performance analysis.
  • Develop reports to measure KPI’s and monitor ROI resulting from C.R.M. initiatives/events.
  • Responsible for any C.R.M.-related reporting to the International C.R.M. team and CRM manager (including Data Cloud, Service cloud reports).

Client Experience:

  • Manage stock of client gifts.
  • CRM Training: Virtually or in person.
  • Support the development of the Annual Strategic Plan and activations with an omnichannel approach (no execution).
  • Ensures project coordination with Marketing, Retail, Advertising, Digital Communications and E-Commerce Departments.
  •  CRM Budget Control.
  • Guide Boutique Staff on treatment actions with Clients with list of suppliers and ideas.
  • Client application Management:
    • Troubleshooting all functions of the app, including opening of IT ticket and follow up to make sure is resolved in a timely manner.
    • Support implementation and adoption of the app for retail teams.

E-commerce/ E-CRM

  • CRM E-mail Campaign management: Brief Execution + Tracking / reporting.
  • Budget management.
  • Monitor and support CRM Program for e-comm clients.


Bachelor’s degree in business or similar.

  • Proficient in Microsoft Word, PowerPoint, Excel, high level of power analytics.
  • Strong communication skills in English and Spanish required, Portuguese is a plus.
  • Detail oriented, with high organizational skills and ability to multi-task.
  • Data Analysis experience required.
  • Strong analytical skills with the ability to apply business strategy to data analysis and communicate impact to business leaders.
  • Client-centric mindset.
  • Understanding of salesforce tools is a plus.
  • Available to travel Brazil and key countries in LAC
  • 3-5 years within analytical, CRM, Clienteling work experience.
  • Proficiency with data visualization tools such as Looker. 

The successful candidate will have the following personal qualities:

  • Proactive and results oriented behavior.
  • Team player.
  • Open minded and agile.
  • Dynamic with team spirit to coordinate with other departments.


We care about our associates health and wellbeing and offer a comprehensive benefits program to support you and your loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are available to support your financial needs, along with access to the employee assistance program for you and your household members. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of wellness and work-life-balance, our package includes a wellness reimbursement benefit and paid time off. We also encourage associates to give back to their local community by using their volunteer time off days to support important initiatives that drive change.

At Richemont, We Craft the Future!


Learn more about life at Cartier

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont