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Reference Code:  9284

Boutique Director

Beijing, 11, CN

Permanent
  
  

Cartier, l'artisan des passions.

MAIN PURPOSE

 

The boutique director is fully in-charge of the boutique. The director will ensure the boutique follows the image standard of the company and will monitor all boutique staff to ensure they comply with the company standard. The director is responsible for the overall smooth operation of the boutique. The director will lead the team to achieve sales targets, to constantly improve CRM for existing customers, and to develop potential new clients. The director must have professional acumen covering both retail operations and the competitive market involving competing brands. The director will be responsible for reporting the boutique’s market situation to corporate management on a regular basis.

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KEY RESPONSIBILITIES

 

  • Key responsibility 1 – People Management
  • Determine employee workload and priorities, monitor and evaluate employee performance, and take initiative to improve and strengthen discipline.
  • Motivate staff to build a cohesive and efficient team.
  • Forecast manpower requirements of the boutique and measure the workload of existing staff to clearly define recruitment requirements.
  • Develop and implement an action plan to improve the knowledge, sales skills and service attitude of boutique staff. Through internal on-the-job training and coaching, continuously improve both the capability and potential of new and existing staff.
  • Focus on service details to continuously upgrade the boutique’s service standard.

     

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  • Key responsibility 2 – Sales Management
  • Motivate staff to achieve monthly and annual sales targets, including the sales targets of specific product categories.
  • Achieve boutique HJ sales targets by leading the team through continuous exploration of each new client’s potential, and through effective management of existing clients. Utilize HJ resources of the boutique to achieve higher HJ sales targets.
  • Develop sales targets for each member of the sales staff and follow up with individual development plans.
  • Collect information about the results of boutique activities and external factors (such as local political and economic information, marketing activities, competitor activities and business performance) that may have an impact on business and report this information to management.

     

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  • Key responsibility 3 – CRM and Maintenance
  • Provide high quality service, develop and implement the details of the sales procedure specification.
  • Establish and maintain good personal relationships with VIP customers, lead team members to actively and effectively manage potential VIP clients, and constantly improve the potential client database.
  • Pursue new clients through third party and other local resources provided by company.
  • Manage customer database containing information from customer feedback analysis and follow-up service.

     

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  • Key responsibility 4 – Boutique Operation
  • Guide the ABM/SSA to plan, arrange and supervise boutique daily operation and coordinate with staff on the duty roster to establish a smooth work flow. Pay attention to boutique expenses, petty cash records, arrange boutique maintenance, etc.
  • Assist boutique staff to solve problems by providing information and suggestions.
  • Monitor boutique daily operations and oversee the effective implementation of operation strategy and retail operation policy.
  • Ensure efficient operation of a customer service MINI-HUB. Assist staff to solve after-sales service problems and continuously improve and optimize customer service quality and efficiency.
  • Cooperate with all departments of the company to make sure market activities can be effectively and successfully applied at the boutique level.
  • Enforce strict compliance with all standards and procedures in the Boutique Operations Manual. Monitor boutique daily operation and lead by example. Investigate problems and take action to resolve them promptly.

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    DIMENSION:

     

  • Internal contacts:

     

    • Liaise with Communication, Merchandising, CRM, PR, High Jewelry, Logistics, SDP&VM and other related teams to implement strategic action plans

       

       

      Qualifications:

  • College Diploma
  • Strong people management and operation management skills
  • Excellent understanding of both the sales process and customer behavior

     

    Experience:

  • 5+ years’ experience leading a large team (over 20 staff)
  • 10+ years’ experience working on selling floor in the luxury product industry. Experience with multinational luxury watch and jewelry companies is preferred
  • Demonstrated ability to apply CRM and a successful track record maintaining important VIP clients.
  • Worked across job functions. Strong people skills

     

    Critical Job-Related Functional Competencies:

  • Strong people management skills
  • Business and service driven
  • Strong CRM skills and willingness to help the team to improve CRM results
  • Detail-oriented and precise
  • Ability to interpret data and translate this information into action plans
  • Strong on execution and implementation of daily responsibilities
  • Ability to communicate effectively and collaborate with different job functions
  • Ability to establish and maintain good relationships with potential clients
  • A motivating leader who is able to take initiative and who also possesses creative problem-solving skills

     

    Additional Requirements:

  • Good command of both written and spoken English and Mandarin
  • Positive attitude and team player
  • Sensitive to market changes and able to think out of the box
  • Good understanding of the luxury product industry

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