Public Relations Manager

Public Relations Manager is a vital part in driving the brand’s overall awareness & desirability through public relations & celebrity/KOL initiatives to generate qualitative visibility for the Maison in Thailand, as well as supporting Global opportunities taking place in the region. The role requires a dynamic, experienced, and team-centric individual to support in driving Public Relations in Thailand.

KEY RESPONSIBILITIES

PUBLIC RELATIONS

• Concepting holistic short – medium - long term PR strategies, create PR plans & calendar and execute to increase brand awareness, exposure, desirability and editorial coverage for the Maison, including product launches, local events & brand image initiatives.
• Ensure Cartier is held to the highest standards & brand positioning across all press activities for Thailand
• Manage, create, obtain validation and distribute PR-related assets; release, photos, etc.
• Monitor PR landscape, identify the opportunities and scrutinize coverage support across channels (online & offline); work closely with Media Team to identify budget optimizations
• Brainstorm ideas for PR opportunities and develop strong angles for pitches, press releases and e-influencer campaigns. Introduce both traditional & forward-thinking ideas.
• Pitch in-depth, key feature stories, cover & large-scale editorial projects to maximize qualitative coverage and ranking

CELEBRITY & KOL

• Develop celebrity/KOL strategies, create plans & calendar and execute to increase brand awareness, exposure and desirability
• Identify, approach and contract exclusivities with the suitable celebrities and KOLs

COMMUNITY MANAGEMENT

• Manage the agency on day to day operations to ensure the team has full clarity on deliverables, which are completed and delivered on time.
• Establish, create communities, and maintain cordial relationship with editors, key press, celebrities, KOLs in the luxury, fashion & trade spaces with projects &  regular treatments
• Liaise and partner with external commercial, marketing & communication teams to ramp up the awareness and extend the reach to wider audience pool

ASSET MANAGEMENT

• Timely and orderly archiving of PR assets.

ANALYSIS AND REPORTING

• Own, maintain and present measuring systems of growth utilizing DMR (editorial) and Tracker (influencer activations) to ensure effective strategies – identifying strengths as well as areas for growth. Analyze missed opportunities and strategize on how to course correct. Main point of contact for all reporting and analytics.
• Monitor online and offline coverage and identify areas of optimization.
• Analyze and report performances.
• Identify and share trends and insights with relevant stakeholders.
• Prepare, submit, and distribute relevant PR plans & coverage & reports to internal stakeholders.

BILLING & ADMINSTRATION

• Manage and optimize PR budget by ensuring efficiency in investments.
• Monthly consolidation of budgets to ensure spending is on track.
• Process vendor account, PO/SO creation and follow up on Invoices

KEY COMPETENCIES

• At least Bachelor’s Degree equivalent
• Minimum 5 years of marketing or communications experience with understanding of luxury press, editorial landscape, and industry behavior
• Established industry & editorial relationships in the luxury, creative, fashion & trade spaces
• Excellent verbal & written communication, interpersonal skills & presentation
• Ideal candidate will be a motivated team player with the ability to multitask while prioritizing a dynamic workload
• Proactive, flexible, organized, hardworking with strong project management skill
• Combination of creative & strategic thinking with ability to identify opportunities
• Provide a consistent, professional and diligent internal & external experience while managing project expectations
• Time management skills and ability to multitask – this role requires managing many different areas for several aspects of the business simultaneously; candidate should not get stressed under pressure
• Excellent computer skills – key platforms include: Microsoft Office, SAP is a plus

PERSONAL DATA COLLECTION STATEMENT

We, Richemont Luxury (Thailand) Limited (“Richemont”), will collect and process your résumé, curriculum vitae or other personal information such as name, email address, postal address, telephone number and other information regarding yourself, your past employment and/or your education (hereinafter referred to as “Personal Data”) for the purposes related to the evaluation of your application and recruitment process as well as to contact and correspond with you to respond to such applications (“Purposes”). Failure to provide such Personal Data may affect our processing and evaluation of your application.

All information provided by you will be used for the Purposes only. If your application is unsuccessful, we will keep your Personal Data for a period of 1 year and will destroy it after such period.

Your Personal Data may be provided to our Group and any subsidiary company of our Group, and/or any internal/external trusted service providers in Thailand and outside of Thailand authorized to process the information for the Purposes.

If you provide the personal data of any third partis to Richemont (including, for example, your previous employer), you agree that you have obtained their authorisation for Richemont to use the information for the Purposes.