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Reference Code:  30808

Ecommerce Traffic & CRM Specialist (Maternity Cover)

Amsterdam, NH, NL

Fixed Term
  
  

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 7,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 

  
  


Richemont owns some of the world’s leading luxury goods Maisons, with particular strengths in jewellery, fine watches and premium accessories. Each Maison represents a proud tradition of style, quality and craftsmanship and Richemont seeks to preserve the heritage and identity of each of its Maisons. At the same time, we are committed to innovation and designing new products which are in keeping with our Maisons’ values, through a process of continuous creativity. 

Our Ecommerce Traffic and CRM Specialist is a strong contributor within the EU Ecommerce team to support the growth of our traffic and sales while monitoring our campaigns ROI & develop our clients’ loyalty.

You lead our EU traffic acquisition and retention plans developing E-Boutique awareness, driving qualified traffic & sales online and in-store and maximizing our repurchase rate.

You are working closely with HQ and EU markets Media and CRM teams to optimize ROI of our digital & CRM campaigns.

 

KEY RESPONSIBILITIES

TRAFFIC & ACQUISITION: You define together with Media Teams (HQ + EU Markets) our traffic acquisition plan for Europe to boost our engaged traffic and conversions online and in-store and optimize ROI of each traffic channel:

  • You ensure that worldwide SEA strategy is consistent with EU Ecommerce targets
    • You collaborate closely with HQ media team on SEA yearly strategy definition for Europe: EU SEA yearly budgets allocation, SEA sales & ROI targets set-up,  yearly priorities definition, common dashboard creation
  • You co-create and share commercial toolkits to boost our sales during peaks and focus on most-converting & strategic product categories  
  • You support EU markets to drive performance, conversion and ROI from their digital campaigns (with a high focus on SEA):
    • Review & follow-up on their local SEA yearly strategy to reach our monthly traffic & sales targets with a positive ROI
    • Set-up common quarterly commercial local action plans to reach our ecommerce targets
    • Capitalize on synergies with SEO to optimize local SEA campaigns
    • Share with them other markets’ best-practices & Ecommerce updates to identify new growth levers
    • Monitor their monthly media performances and campaigns results
  • Together with International SEO Specialist, you prioritize & roll-out key SEO projects for European markets with direct impact on traffic & sales.
  • You consolidate our traffic performance at European level to meet our sales forecasts and share the right performance dashboard toward key stakeholders
  • You stay up-to-date on new innovative digital formats to recommend tests to generate new growth opportunities and encourage best-practices sharing across our EU Media community

CRM & LOYALTY: you lead our CRM programs for Ecommerce EU deploying a 1-to-1 & personalized relationship with our best clients to grow their repurchase & loyalty rate in full consistency with local CRM plan in key EU markets

  • CRM clienteling program:
    • You roll-out & follow-up with Sales Associates on our clienteling program developing personalized treatments toward our top Ecommerce EU clients along the year
    • You set-up the right process and system with Sales Associate to share with them dynamically & automatically monthly clients opportunity lists while tracking activities & performance
  • Commercial campaigns:
    • You orchestrate CRM campaigns to support peak seasons and key product launches (strategy definition, client targeting, personalized treatments, campaign follow-up & results monitoring)
  • Post-purchase client experience: review and optimize current ecom transactional emails together with CRM HQ team & elevate ecom parcel experience together with Ops & CRM teams
  • CRM budget ownership & stock management:
    • You oversee yearly CRM budget and control our monthly CRM costs & invoices
    • You are responsible for gifts & mailers orders, CRM stock maintenance & material’s destruction
  • CRC empowerment & collaboration on loyalty programs
    • Define training materials toward ambassadors on CRM & Data capture
    • Set-up right process / guidelines to send client gifts (aligned with CRM local strategies)
    • Provide CRC with CRM tools (gifts, cards, visuals, catalogues, PLV, templates. 
  • Clients’ knowledge & CRM KPIs monitoring:
    • Clients contactability & data capture: you develop dedicated action plan to significantly increase clients’ contactability and ensure alignment with EU legislation (GDPR)
    • You monitor our CRM KPIs every quarter & share CRM results to key stakeholders
    • You share qualitative client’s studies to leverage our clients insights.

PROFILE

  • 5 years experience in Ecommerce / Digital Marketing / Traffic & CRM
  • Graduated from a full time Bachelor’s or Master´s degree or Business School
  • High-involved with a strong get-things-done attitude you know how to prioritize your actions based on business & client impact
  • Autonomous, pro-active, & curious with a strong entrepreneurial spirit
  • You have strong collaborative & communication skills to work with cross-functional and international teams
  • You have a data driven mindset, good analytical skills and are client + sales driven

 


Learn more about life at Cartier



www.careers.cartier.com

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont