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Reference Code:  112986

Buccellati Marketing and Communication Coordinator

Buccellati

Tokyo, 13, JP

Permanent
  
  

Buccellati is an Italian jewellery, high-jewellery and silversmithing Maison founded in 1919, admired in the world for its craftmanship and the uniqueness of its creations. Today, the Buccellati jewels stand out for their design and for the techniques used to create them, such as the hand-engraving technique, dating back to the goldsmithing traditions of the Italian “bottega” of the Renaissance times.

The Maison’s unrelenting desire to create objects of rare beauty has made Buccellati renowned in the world for a style that is distinct, inimitable and imbued with sophisticated Milanese heritage, at once glamourous and contemporary.

The Maison has been part of the global luxury group Richemont since September 2019 and the Buccellati family is still present in the Company to perpetuate its style and unparalleled craftsmanship tradition.

Position Summary

The Marketing & Communication Coordinator plays a key role in executing brand strategies and communication initiatives in the Japanese market. Working closely with the global communication team and local stakeholders, this role supports multi-channel efforts including PR, Media, Product marketing, retail marketing, and events to enhance brand visibility and customer engagement.

 

MAIN RESPONSIBILITIES

Marketing Support

  • Coordinate marketing calendars and ensure alignment with global brand guidelines
  • Conduct market research and competitive analysis within the high jewelry and luxury sectors
  • Liaise with retail teams to support in-boutique marketing activities and collateral development

 

Public Relations & Communication

  • Manage coordination with PR agencies and media partners
  • Prepare and distribute press releases, brand kits, and media assets
  • Track media coverage and prepare monthly/quarterly reporting
  • Support influencer and VIP gifting initiatives

 

Events & Promotion

  • Support the planning and execution of VIP events, exhibitions, and brand activations
  • Coordinate event logistics, guest lists, and post-event analysis
  • Work closely with HQ and local vendors to ensure high-quality execution in line with brand image

 

Administration

  • Administrative duties (e.g. vendor registration, invoice processing, shipping supplies)

 

 

Candidate Profile

  • 2–4 years+ of experience in marketing, communications, or PR (preferably in the luxury, fashion, or beauty sector)
  • Deep understanding of the Japanese luxury consumer and retail landscape
  • Strong communication and copywriting skills in both Japanese (native level) and English (business level)
  • Highly organized with strong project management and multitasking skills
  • Proficient in Microsoft Office; experience with Adobe Creative Suite (Photoshop, InDesign) and social media tools is a plus
  • Passion for luxury, fine craftsmanship, and Italian heritage brands
  • Open communication, team player
  • Can-do mindset, “extra mile” mindset, enjoy challenges
  • Able to work autonomously and try to solve problems on your own
 

#Buccellati

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#WeCraftTheFuture

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