Marketing Assistant Manager

At Richemont Americas, we aspire to reflect the ever-changing world around us. We are proud to employ talent from many different backgrounds, experiences, and identities to build a continually evolving, inclusive community where the diversity of our colleagues and clients is rich and celebrated. We believe when inclusion is fully embraced and empowered, creativity and knowledge emerge to deliver excellence, advancing the community that is uniquely Richemont Americas.

Marketing Assistant Manager

Buccellati | New York, NY

Reports to: Marketing Director

Role Overview

The Marketing Assistant Manager is responsible for developing and executing all communication strategies, including marketing, advertising, events, and public relations. This individual will play a key role in implementing marketing initiatives to drive store traffic, build brand awareness and sales. The ideal candidate will have a passion for the luxury industry, a creative mindset, and the ability to manage complex timelines and execute with precision.

Responsibilities

List the primary duties and expectations of the role, including:

• Advertising & Collateral

• Provide recommendations for the media plan in order to maximize brand awareness and exposure
• Manage all retail and wholesale marketing material
• Constant search for new media partners
• Understanding of traditional and emerging marketing channels.
• Ensure advertising material are strictly followed HQ guideline.
• Maintain advertising calendar

• Public & Press Relations

• Support marketing director and department with product launches and brand initiatives
• Develop a strong relationship with local PR agency for ensuring Qualitative and Quantitative media coverage
• Manage all logistics and security requirements for product loans
• Support celebrities/influencers/tastemakers dressings
• Monitor press clippings and dressings
• Continuously monitor and analyze media coverage of competitors and industry trends

• Events

• Manage the planning, execution and follow-up of all events/initiatives/activations
• Ensure positive ROI’s with each event/initiative/activation across press, retail and wholesale
• Develop briefs and mood boards for events/initiatives/activations, as needed
• Identify and suggest new vendors including but not limited to: catering, production, florist, etc.
• Collaborate internal teams to identify and develop retail opportunities, such as events, sponsorships, and partnerships
• Proactively propose event concepts

• Social Media

• In collaboration with HQ, build strong influencer marketing strategies with a concentration in the US market
• Suggest collaborations with new influencer talent and friends of the brand
• Propose local influencer campaigns to drive brand awareness and engagement
• Support Lucrezia Buccellati’s Instagram channel

• Communication (Internal & External)

• Manage all internal and external communications, included but not limited to:
  • Editorial coverage & talent dressings
  • Inventory ppts (HJ/OAK and Bridal)
  • Product News
  • Advertising
  • Holiday Communication
  • Trainings
  • Monthly recaps

• Finance & Administration

• Responsible to keep the brand image: brand guidelines, quality.
• Recommend new ideas to develop and improve per market the brand awareness and notoriety
• Mange onboarding and payment execution for all current and new vendors
• Follow up on Invoices for Media, Production and PR.
• Act as liaison between corporate, external partners, and retail teams
• Prepare marketing and PR reports and presentations

Qualifications

• Bachelor’s degree in marketing, communications or a related field
• 3 - 5 years of experience in marketing, communications or a related field
• Proficiency working with social media platforms and digital landscape
• Past event planning experience
• Ideal candidates should display an interest in the luxury industry, specifically jewelry
• Highly detail-oriented with strong time management skills, with the ability to juggle multiple priorities and meet deadlines in a fast-paced, often-changing environment
• Strategic thinker who can quickly adjust approach and priorities on a day-to-day basis
• Strong interpersonal skills, approachable, positive and flexible. Ability to work collaboratively and proactively with internal and external parties
• Self-starter, high degree of initiative and independence – not afraid to ask questions, take constructive feedback, lead new projects and “roll up your sleeves” for any task at hand
• Excellent computer skills in Microsoft Office (Office, Word, Excel and PowerPoint).
• Travel required based on the needs of the business

Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.

We Offer – United States

Employee wellbeing is a top priority at Richemont. We offer a comprehensive benefits program to support employees and their loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are also available. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of work-life balance, our total rewards include paid time off, a wellness reimbursement benefit, and access to the employee assistance program. Employees are encouraged to make a difference in their local communities with volunteer days off, supporting initiatives that drive change.

At Richemont, We Craft the Future!

Expected Salary Range: $75,000 - $85,000

Salary will be determined based on relevant skills and experience.