Baume & Mercier Japan Brand Manager *CONFIDENTIAL

BRAND MANAGER JAPAN

MISSION

You will be in charge of developing the brand equity of the Maison, attracting & developing local clientele, driving sales and setting up our retailer network (wholesale) in the market, accelerating business growth and brand desirability as well as orchestrating the 360° engagement plan and enabling the transformation of digital & client centricity in the local organization.

The mission is to lead the development of the Baume & Mercier brand in Japan.

The position is located in Tokyo and reports directly to the International Sales Director.

RESPONSIBILITIES

• Build and implement the yearly Business Strategic Plan and Budget
  • Propose and implement the distribution strategy to achieve the annual sales objectives
  • Define the distribution strategy and develop the business on all channels: Retail, Wholesale, ECOM and phone sales
  • Prepare and implement action plans for the attainment of approved objectives with a smooth coordination amongst different parties.
  • Elaborate and communicate the necessary reports (Sales Analysis including sell-out, sell-in, Financial, etc…)
  • Maximize the network performance and anticipate trade evolutions and opportunities
  • Develop solid partnerships and action plans with the trade
  • Monitor in-store inventory levels and stock rotation
  • Implement a sell out strategy and activation plan per account
  • Develop the brand’s presence and image in the market according to the guidelines
  • Report key issues and activities to the Headquarters on a regular basis
  • Prepare and present regular business reviews to brand management and watch division management

• Monitor and develop sales
  • Manage key accounts (POS visits, replenishments, best sellers implementation…)
  • Improve the brand coverage in the country, and open new qualitative and productive POS
  • Implement productive assortments in all POS and improve replenishment process to ensure best sellers are always in store

• Propose and monitor the annual budget:
  • Monitor the implementation and control of budget expenses
  • Analyse and follow-up network sales and targets
  • Provide sales analysis and financial reports to Headquarters
  • Responsible for the local P&L

• Implement Marketing and Communication strategy, in line with Headquarters guidelines:
  • Develop the marketing strategy and initiatives within the defined expenses envelope
  • Manage all aspects of the brand’s image building and development
  • Monitor all co-op marketing investments and ensure they are in line with Headquarters’ strategy
  • Oversee and host Marketing and Communication events
  • Entertain constructive relationship with local Media
  • Represent and promote the brand towards the different clientele
  • Monitor and benchmark competition

• Manage the Operations processes:
  • Elaborate and submit in timely manner the annual sales forecast for each entity
  • Coordinate the supply chain from ordering to shipping
  • Monitor and follow up monthly forecasting and purchasing process
  • Manage, monitor and optimize local stocks
  • Monitor and support After Sales Service performance

• Manage the Baume & Mercier team in Japan
  • Develop and manage a team covering Sales, Marketing, Communication and Operations functions.
  • Define and communicate the mission and objectives to all team members, establishing priorities and assessing performance
  • Develop a positive and entrepreneurial employee relations environment

EDUCATION

Bachelor’s degree in Business Administration or MBA

COMPETENCIES

• Market and Team Management
• Operational Marketing and Communication project development

PROFESSIONAL EXPERIENCE

5 years of managerial experience in Luxury goods or High value product industry

LANGUAGES    

English (required)

Japanese (required)

French is a plus

QUALITIES & SKILLS

Innovative, entrepreneur-minded, and solutions oriented, while keeping your feet on the ground. You like being in the field, visiting your customers and prospecting (at least 50% of activity)

Excellent Commercial background and negotiation skills

Proven commercial experience in luxury goods as well as in marketing-mix

Experience in managing a brand and/or a team

Strong communication skills

Flexible, pragmatic and service oriented

Result oriented

Good interpersonal skills

Good knowledge on Excel and Power Point presentation

Willing to travel a lot (Japan)