Reference Code:  99684

Baume & Mercier Japan Brand Director

Tokyo, 13, JP


Baume & Mercier, watchmakers since 189 years, has always been a Maison that expresses watchmaking excellence in all its creations and through a simple, consistent motto devised by its founders: “Accept only perfection, only manufacture watches of the highest quality”. Current collections include the Clifton that feature an urban and sporty-chic character, the timeless Classima and the rectangular shaped Hampton. To know more about Baume & Mercier, please visit





You will be in charge of developing the brand equity of the Maison, attracting & developing local clientele, driving sales and setting up our retailer network (wholesale) in the market, accelerating business growth and brand desirability as well as orchestrating the 360° engagement plan and enabling the transformation of digital & client centricity in the local organization.


The mission is to lead the development of the Baume & Mercier brand in Japan.

The position is located in Tokyo and reports directly to the International Sales Director.




  • Build and implement the yearly Business Strategic Plan and Budget
    • Propose and implement the distribution strategy to achieve the annual sales objectives
    • Define the distribution strategy and develop the business on all channels: Retail, Wholesale, ECOM and phone sales
    • Prepare and implement action plans for the attainment of approved objectives with a smooth coordination amongst different parties.
    • Elaborate and communicate the necessary reports (Sales Analysis including sell-out, sell-in, Financial, etc…)
    • Maximize the network performance and anticipate trade evolutions and opportunities
    • Develop solid partnerships and action plans with the trade
    • Monitor in-store inventory levels and stock rotation
    • Implement a sell out strategy and activation plan per account
    • Develop the brand’s presence and image in the market according to the guidelines
    • Report key issues and activities to the Headquarters on a regular basis
    • Prepare and present regular business reviews to brand management and watch division management


  • Monitor and develop sales
    • Manage key accounts (POS visits, replenishments, best sellers implementation…)
    • Improve the brand coverage in the country, and open new qualitative and productive POS
    • Implement productive assortments in all POS and improve replenishment process to ensure best sellers are always in store


  • Propose and monitor the annual budget:
    • Monitor the implementation and control of budget expenses
    • Analyse and follow-up network sales and targets
    • Provide sales analysis and financial reports to Headquarters
    • Responsible for the local P&L


  • Implement Marketing and Communication strategy, in line with Headquarters guidelines:
    • Develop the marketing strategy and initiatives within the defined expenses envelope
    • Manage all aspects of the brand’s image building and development
    • Monitor all co-op marketing investments and ensure they are in line with Headquarters’ strategy
    • Oversee and host Marketing and Communication events
    • Entertain constructive relationship with local Media
    • Represent and promote the brand towards the different clientele
    • Monitor and benchmark competition


  • Manage the Operations processes:
    • Elaborate and submit in timely manner the annual sales forecast for each entity
    • Coordinate the supply chain from ordering to shipping
    • Monitor and follow up monthly forecasting and purchasing process
    • Manage, monitor and optimize local stocks
    • Monitor and support After Sales Service performance


  • Manage the Baume & Mercier team in Japan
    • Develop and manage a team covering Sales, Marketing, Communication and Operations functions.
    • Define and communicate the mission and objectives to all team members, establishing priorities and assessing performance
    • Develop a positive and entrepreneurial employee relations environment



Bachelor’s degree in Business Administration or MBA



  • Market and Team Management
  • Operational Marketing and Communication project development



5 years of managerial experience in Luxury goods or High value product industry



English (required)

Japanese (required)

French is a plus



Innovative, entrepreneur-minded, and solutions oriented, while keeping your feet on the ground. You like being in the field, visiting your customers and prospecting (at least 50% of activity)

Excellent Commercial background and negotiation skills

Proven commercial experience in luxury goods as well as in marketing-mix

Experience in managing a brand and/or a team

Strong communication skills

Flexible, pragmatic and service oriented

Result oriented

Good interpersonal skills

Good knowledge on Excel and Power Point presentation

Willing to travel a lot (Japan)