Reference Code:  92182

Brand President

New York, NY, US


Baume & Mercier, watchmakers since 189 years, has always been a Maison that expresses watchmaking excellence in all its creations and through a simple, consistent motto devised by its founders: “Accept only perfection, only manufacture watches of the highest quality”. Current collections include the Clifton that feature an urban and sporty-chic character, the timeless Classima and the rectangular shaped Hampton. To know more about Baume & Mercier, please visit

At Baume & Mercier North America, We are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.





The position is located in New-York and reports directly to the Regional Commercial Director.


The mission is to lead the development of the Baume & Mercier brand in  US and Canada.


You will be in charge of developing the brand equity of the Maison, attracting & developing local clientele, driving sales and setting up our retailer network (wholesale) in the market, accelerating business growth and brand desirability as well as orchestrating the 360° engagement plan and enabling the transformation of digital & client centricity in the local organization



Build and implement the yearly Business Strategic Plan and Budget:

  • Propose and implement the distribution strategy to achieve the annual sales objectives
  • Develop the business on all channels: Ecom, phone sales and Wholesale network
  • Define the Distribution strategy in each country and negotiate with key Partners Prepare and implement action plans for the attainment of approved objectives with a smooth coordination amongst different parties.
  • Elaborate and communicate the necessary reports (Sales Analysis including sell-out, sell-in, financial, etc…)
  • Maximize the network performance and anticipate trade evolutions and opportunities
  • Increase and improve the brand coverage
  • Develop solid partnerships and action plans with the trade
  • Monitor in-store inventory levels and stock rotation
  • Implement a sell out strategy and deploy activation plans per account
  • Develop the brand’s image in the market according to the guidelines
  • Report key issues and activities to the Headquarters on a regular basis
  • Prepare and present regular business reviews as well as the annual Business plan


Propose and monitor the annual budget:

  • Monitor the implementation and control of budget expenses
  • Analyse and follow-up network sales and targets
  • Provide sales analysis and financial reports to Headquarters
  • Responsible for the local P&L


Implement Marketing and Communication strategy, in line with Headquarters guidelines:

  • Develop the marketing strategy and initiatives within the defined expenses envelope
  • Manage all aspects of the brand’s image building and development
  • Monitor all co-op marketing investments and ensure they are in line with Headquarters’ strategy
  • Oversee and host Marketing and Communication events
  • Entertain constructive relationship with local Media
  • Represent and promote the brand towards the different clientele
  • Enhance Maison’s knowledge of its final customers through end-client data capture / set up activation plans with our partners
  • Monitor and benchmark competition


Manage the Operations processes:

  • Elaborate and submit in timely manner the annual sales forecast for each entity
  • Coordinate the supply chain from ordering to shipping
  • Monitor and follow up monthly forecasting and purchasing process
  • Manage, monitor and optimize local stocks
  • Monitor and support After Sales Service performance


Manage the Baume & Mercier team in North America  (4 direct reports):

  • Recruit new talents to accompany the brand development
  • Develop and manage a team covering Sales, Marketing, Communication and Operations functions.
  • Define and communicate the mission and objectives to all team members, establishing priorities and assessing performance
  • Develop a positive and entrepreneurial employee relations environment



Bachelor’s degree in Business Administration or MBA



  • Market and Team Management
  • Operational Marketing and Communication project development



>7 years of managerial experience in Luxury goods or High value product industry



English (required)

French is a plus



  • Excellent Commercial background and negotiation skills
  • Proven commercial experience in luxury goods as well as in marketing-mix
  • You have  an experience in managing a brand and/or a team
  • You have a strong understanding of the new business challenges and client expectations (omnichannel approach…) and are able to lead transformational projects
  • You like to collaborate with multiple stakeholders in an international environment and are able to manage priorities
  • You have a strong understanding of the new business challenges and client expectations (omnichannel approach…) and are able to lead transformational projects
  • You have strong transversal project management, negotiation, and communication skills
  • You are a strategic thinker and a true problem-solver
  • You like to collaborate with multiple stakeholders in an international environment and are able to manage priorities
  • You are used to work in fast-paced and changing environments
  • You have strong analytical skills and are results-driven
  • You have the ability to adapt to a varied clientele by knowing how to show humility
  • You are innovative, entrepreneur-minded, and solutions oriented, while keeping your feet on the ground.
  • You like being in the field, visiting your customers and prospecting (at least 60% of activity)
  • Strong communication and interpersonal skills
  • Good knowledge on Excel and Powerpoint presentation
  • Open to travel and visit the client across the region (at least 50% of activity)


Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.


Expected Salary Range: $160,000 - $190,000

Salary will be negotiated based on relevant skills and experience.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City