Product Marketing and Merchandising Director
Meyrin, GE, CH
The Product Marketing and Merchandising Director is a key strategic role within our Maison, member of the Executive Committee of the Maison and reporting to the CEO.
MAIN MISSIONS
- Develop and maintain a comprehensive 5-year product strategy map. Propose product strategy and manage the marketing mix for each collection
- Ensure product coordination between all players (Design, Industry, Operations, Sales, Communication) in order to achieve sales, profitability and launch date.
- Propose structured and creative products briefs every year strengthening both design and substance for all the collections positioned on men / ladies, sport / watchmaking.
- Oversee the development of the product’s competitive differentiation, product positioning, messaging, go-to-market strategies and product life cycle management.
- Analyze performance indicators (quantity, sales, margins, product life cycle).
- Ensure that all departments are aligned and adhere to a unified and coherent market-driven strategic path.
- Work closely with the Marketing and Communication to synchronize efforts across marketings, ensuring alignment with global launch calendars and animation strategies
- Manage internal and external communication of product strategy and narrative
- Establish and collect data to obtain comprehensive business, client, market, competitive analysis and adapt strategic product decision accordingly.
- Develop and support Merchandising strategies and a compelling product assortment to optimize costumer experience and reinforce Brand identity in point of sales
- In charge of the Heritage of the Maison (Museum collection, Heritage history, auction house relationship management…)
- Act as a visionary leader who inspires innovation and creativity
PROFILE
- Bachelor’s degree in Marketing, Business Administration, or related field;
- 8+ years of experience in Product Marketing and Merchandising,
- Strong knowledge of the luxury watchmaking industry
- Strong leadership abilities to manage and inspire a team.
- Entrepreneurial spririt
- Demonstrates creative and original thinking with strong problem-solving abilities, bringing innovative solutions to challenges.
- Ability to work autonomously and collaboratively with a diverse team.
- Excellent interpersonal skills with a proven ability to orchestrate and manage all details required to produce effective product strategies.
- Demonstrate ability to build a compelling case and convey it effectively.
- Thrives when handling multiple projects simultaneously and is strategic and efficient in managing them.
- Excellent verbal and written communications skills with the ability to effectively communicate ideas, strategies and results to diverse audiences in a clear, engaging, and persuasive manner.
- Ability to remain composed and operate effectively in high-pressure situations, demonstrating a keen sense of urgency to meet deadlines promptly.
- Possess passion, knowledge and curiosity for Arts, Design and culture.