Product Marketing and Merchandising Director

Meyrin, GE, CH

Permanent

Baume & Mercier, Maison d’Horlogerie depuis 189 ans, propose son savoir-faire horloger au travers de montres sobres et élégantes, rythmé par la devise de ses fondateurs : « N’accepter que la perfection pour n’offrir que des montres de la plus haute qualité. » Les collections actuelles incluent Clifton, s’adressant aux hommes modernes urbains et sportifs, les intemporelles Classima et les montres de formes Hampton. Pour en savoir plus, visitez le site Internet Baume & Mercier : www.baume-et-mercier.com

The Product Marketing and Merchandising Director is a key strategic role within our Maison, member of the Executive Committee of the Maison and reporting to the CEO.

MAIN MISSIONS

- Develop and maintain a comprehensive 5-year product strategy map. Propose product strategy and manage the marketing mix for each collection

- Ensure product coordination between all players (Design, Industry, Operations, Sales, Communication) in order to achieve sales, profitability and launch date.

- Propose structured and creative products briefs every year strengthening both design and substance for all the collections positioned on men / ladies, sport / watchmaking.

- Oversee the development of the product’s competitive differentiation, product positioning, messaging, go-to-market strategies and product life cycle management.

- Analyze performance indicators (quantity, sales, margins, product life cycle).

- Ensure that all departments are aligned and adhere to a unified and coherent market-driven strategic path.

- Work closely with the Marketing and Communication to synchronize efforts across marketings, ensuring alignment with global launch calendars and animation strategies

- Manage internal and external communication of product strategy and narrative

- Establish and collect data to obtain comprehensive business, client, market, competitive analysis and adapt strategic product decision accordingly.

- Develop and support Merchandising strategies and a compelling product assortment to optimize costumer experience and reinforce Brand identity in point of sales

- In charge of the Heritage of the Maison (Museum collection, Heritage history, auction house relationship management…)

- Act as a visionary leader who inspires innovation and creativity

PROFILE

Bachelor’s degree in Marketing, Business Administration, or related field;

8+ years of experience in Product Marketing and Merchandising,
Strong knowledge of the luxury watchmaking industry
Strong leadership abilities to manage and inspire a team.

Entrepreneurial spririt
Demonstrates creative and original thinking with strong problem-solving abilities, bringing innovative solutions to challenges.
Ability to work autonomously and collaboratively with a diverse team.
Excellent interpersonal skills with a proven ability to orchestrate and manage all details required to produce effective product strategies.
Demonstrate ability to build a compelling case and convey it effectively.
Thrives when handling multiple projects simultaneously and is strategic and efficient in managing them.
Excellent verbal and written communications skills with the ability to effectively communicate ideas, strategies and results to diverse audiences in a clear, engaging, and persuasive manner.
Ability to remain composed and operate effectively in high-pressure situations, demonstrating a keen sense of urgency to meet deadlines promptly.
Possess passion, knowledge and curiosity for Arts, Design and culture.

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