Code de référence:  9623

Assistant Boutique Manager


Paris, 75, FR


Richemont, l’un des leaders mondiaux dans le secteur du luxe, possède différentes Maisons spécialisées dans la joaillerie, l’horlogerie et les accessoires haut de gamme. Chaque Maison incarne fièrement une tradition de style, de qualité et d’artisanat et Richemont s’efforce de préserver l’héritage et l’identité propres à chacune d’elle. Dans le même temps, nous nous engageons à innover et à concevoir de nouveaux produits en accord avec les valeurs de nos Maisons, à travers un processus de créativité permanente.

Founded in 1983, the Maison Alaïa, under the artistic control of Mr. Alaïa, has builded a reputation both in the originality of design and in the choice and cutting of materials. Each piece from Mr. Alaïa's parisian workshop is unique, made with passion in a pure traditional knowledge. In 2007, the Maison Alaïa has partnered with the Richemont Group, a specialist in the luxury industry. Today, the Alaïa house is present in more than a hundred distribution points around the world and has 3 Flagship stores in Paris and London.


The Maison Alaïa is looking for an Assistant Boutique Manager (ASAP)





As an ALAÏA Ambassador, you are responsible of the development and optimization of the boutique performance and profitability by managing the boutique team, ensuring excellence in boutique operations and client service.


You will be responsible for all aspects relating to boutique operations and administration including but not limited to reporting, retail operations, stock control, Health and Safety, security and performance analysis.


Your role will be to support the Boutique Manager and it is important to have a solid understanding of both front and back office boutique operations.




  • Boutique operations and administration
    • Is responsible for all group, Maison and boutique policies, procedures and guidelines
    • Ensure compliance with sales, financial and security procedures as outlined by the Maison
    • Supervise the boutique back office and administration, incl invoices, commissions etc
    • Manage the stock inventory to ensure no discrepancies and communicate any stock issues to the management team and Head Office
    • Communicate the delivery schedules to the team
    • Create and monitor rotas in accordance with business needs and legal requirements
    • Monitor the quality of the client database per sales associate and that daily traffic is counted correctly daily
    • Ensure the boutique is properly maintained (light, furniture etc) and take corrective actions


  • Boutique performance and sales achievement
    • Co-monitor the achievement of sales targets and KPI’s for the boutique
    • Propose and manage initiatives in the Boutique according to the ALAÏA Direction that will develop new clients, drive sales and enhance the ALAÏA presence in the marketplace
    • Provide monthly and adhoc reporting to the Boutique Manager (sales, traffic, KPIs, follow up, missed sales, stock issues, CS, discount…) and propose corrective actions.
    • Support the effective running of the boutique
    • Oversee management of visual merchandising and displays to maintain brand image and boutique presentation


  • Team management and people development
    • Support the Boutique Manager in the management of the team to optimize personal and boutique performance and profitability
    • Communicate and motivate the boutique team around the strategy and vision of the Maison and their collective and individual contributions
    • Support the Boutique Manager in conducting team meetings in their absence, ensuring that staff is aware of the targets and clients experience best practices
    • Support the Boutique Manager with the annual performance management process to provide feedback for the individual meetings
    • Delegate operations activities and establish clear responsibilities within the team
    • Assist the Boutique Manager in providing training to the team to reach their targets and support the coaching of staff to drive success
    • Ensure the grooming guidelines are followed at all times within the team
    • Create a business oriented approach and positive mindset in the boutique through team builder and supportive environment


  • Client relationship and portfolio development
    • Candidate should have an existing list of strong customer relationships relevant for the London area
    • Requirement of highly professional client service within the boutique
    • Manage and develop customer relationships and the customer database system
    • Act as an Ambassador for the Maison
    • Build and develop strong relationships with VIPs






      University degree in a business related field is a plus


      Work Experience:

      Previous boutique management experience (a minimum of 2 - 5 years), especially in the field of luxury retail



      Strong communication skills, Fluent English (written and oral), Foreign languages a plus


      Technical Skills / Abilities:

      Good knowledge of MS office is required and knowledge of the CEGID store operating system is a plus. Management and leadership skills and business acumen.

      Excellent interpersonal, communication and organizational skills.

      Ability to motivate and develop team as per ALAÏA’s image.

      Ability to show innovation and initiative, be proactive and pre-empt boutique and team issues.

      Excellent presentation.

      Successfully able to handle multiple demands and competing priorities.

      Strong customer service approach and team spirit.