Reference Code:  69906

Boutique Director

New York, NY, US


Since 1964, Alaïa is a Parisian Fashion Maison, with a Couture soul and a timeless sense of beauty.
Azzedine Alaïa, a legendary master of cut, changed the look of fashion in the 80’s with his sculptural silhouettes. Today, the Belgian Creative Director Pieter Mulier, perpetuates his quest of perfection and modernity, sharing the same technical skills and passion for arts. Shape driven creations and iconic knits are sculpted on the body, crafting unique interpretations of the free beauty of women.

At Alaia North America, We are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.




Acting as an ambassador of Alaia, the Store manager is responsible for inspiring and developing the store team to successfully reach quantitative and qualitative targets. The store director is a strong leader, with an entrepreneurial spirit, who is able to collaborate with business partners (internal and external) to drive all business initiatives, gain support and cooperation to drive the business forward. He is a strategic thinker who is able to provide action plan recommendations, make decisions, solve problems.


  • Deepen the relationship with our clients to achieve sales plan and drive lifetime loyalty and spend
  • Identify business opportunities and implement actions to consistently achieve or exceed monthly and annual store sales plan.
  • Direct sales team to drive client development activity and cultivate new and existing clients
  • Demonstrate sales leadership by playing an active role on the sales floor and managing clients relationships personally.
  • Manage and motivate the team to drive business through key product pillars
  • Implement a business development action plan, based on the building of a solid network of corporate partners and business bringers



  • Elevate the in-store experience by consistently delivering memorable moments
  • Lead, model and coach
  • Ensure continuous Guest experience management presence on the sales floor, coaching the team according to the Alaia selling ceremony.
  • Optimize hospitality and store amenities to create unique experiences.
  • Take action to improve client service – before, during and after sales.



  • Elevate and hire talent to ensure a winning team and create a best-in-class service and selling organization.
  • Develop and execute a talent action plan for the store
  • Accurately assess capabilities and build robust development plans to grow talent at all levels and assist career growth
  • Continuously encourage, coach, provide qualitative feedback, utilizing reward, and recognition as well as performance management process to improve team engagement and performance.



  • Clienteling: Responsible for driving the instore focus from walk-in in customer business to proactive outreach and meaningful client relationship building. Build store’s client development strategy and support team in development of their own client development strategies.
  • Competitor market awareness: Monitor the luxury fashion local market performance, including product, price, and competitors activities and make suggestions to improve and enhance store performance
  • Market events and initiatives: Develop a holistic marketplace strategy, identifying and recommending key partners to accelerate future growth and develop new relationships. Actively participate in local events to build network and engage team in attending events as well 



As a role model for the team, the store manager is a strong and collaborative leader who builds a climate of service excellence and leads the team to deliver extraordinary client experiences. The store manager is a dynamic and inspiring leader who embodies Alaia values.

  • 10 years experience in a luxury retail environment
  • Proven record of attaining targets
  • Managerial experience
  • Existing network and client base in local area
  • Ability to think strategically and put in place the propre business actions
  • Bold sense of initiative

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City