A. LANGE & SöHNE CRM & Retail Marketing Manager

Tokyo, 13, JP

Permanent

Since the legend's reincarnation in 1994, A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new, outstanding products, very much in keeping with Lange's claim: State-of-the-art tradition. What we expect from our watches, we expect from us: Never stand still.

SUMMARY

Manage the CRM and Retail Marketing activities and working closely with Senior Marketing Manager of A. Lang & Söhne Japan, plan and drive integrated sales and CRM marketing campaigns for the Japan market that deliver commercial and brand objectives, including the retail and wholesale marketing to support their business.

-KEY RESPONSIBILITIES-

RETAIL MARKETING

Work hand in hand with Senior Marketing Manager to develop, plan, and control annual retail / wholesale / e-commerce marketing that support the local commercial targets. Implement retail marketing activities / campaigns includes digital marketing to deliver tangible business result.

Review and evaluate the marketing activities and issues the reports by KPIs.

EVENT / CAMPAIGN MANAGEMENT

Develop, organize, and implement national marketing activities/events to drive customer loyalty and new prospect acquisition by taking initiatives to communicate with Boutique Managers and Wholesales. Plan and suggest all customers out-reach activities (eDM, DM, gifting, any other POSM) to the retails and wholesale on time.

STORE DEVELOPMENT

Prepare and execute necessary actions for new store openings and store renovations in a timely manner in coordination with HQ, local vendors, PR team and other relevant departments. Conduct VMD maintenance on a regular basis to monitor and ensure that each store is following the guidelines and perform maintenance.

CRM

Become key user of the brand CRM tool; work with HQ to enhance and improve central CRM system and fully utilize the data to analyze customer’s behaviors.

DATA ANALYSIS

Carry out appropriate Customer Database analysis. Analyze customer typology and behavior, perform ad hoc analysis, propose improvements, and action plans.

Manage and enrich the Customer Database in terms of quantity and quality. Support and motivate boutique staff so that data continues to be fed into the CRM database. Coordinate with HQ CRM team to solve any technical issue related to the CRM database.

CUSTOMER MANAGEMENT

Implement and monitor clients follow up per boutique; develop personalized program for VIP clients. Design customer journey.

KNOWLEDGE MANAGEMENT

Provide training to dealers for correct CRM usage and frequent updates.

Coordinate as a liaison with sales and Call-Center Department for deeper understanding on CRM tool and case management

OTHERS

VENDOR / SUPPLIER MANAGEMENT

Manage vendors, agencies, and suppliers to ensure the most effective deliveries and execution in a cost efficient and timely manner

POSM MANAGEMENT

Gift development and proposal. Management of POSM included stock control.

-QUALIFICATIONS & EXPERIENCE-

Education:

-University degree

Experience:

-More than 5 years’ experience in marketing, merchandising and planning/analysis in retail business.

-Luxury business experience is a plus.

Skills:

- Advanced Excel Skill (Familiar with PC operation)

- Strong with figures

- Strong planning and analytical skills

- Business fluency in English (TOEIC 800+) and Japanese. German is plus.

Behavioural competency

- Customer service oriented

- Proactive and creative.

- Open, flexible, and adaptable and a good animator.

- A team player - Enjoy challenges

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