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照会先コード:  38625

A. Lange & Söhne Retail Marketing and CRM Chief

Tokyo, 13, JP

Permanent
  
  

1994年、伝説が蘇って以来、ランゲ&ゾーネはラクジュアリーセクターで成功を収めた時計ブランドの一つとして尊重されています。 
私たちの目標は、新しく、また素晴らしい製品の中に伝統を受け継がせ、ランゲの言葉、「最先端の伝統」を守り続けることです。 
ランゲ&ゾーネが自分たちの時計に期待すること、私たち自身に期待すること。それは、決して立ち止まらないことです。

JOB TITLE:Chief, Retail Marketing and CRM
COMPANY/ BRAND: Richemont Japan / A. Lange & Söhne
REPORTS TO:Senior Manager, Marketing
LOCATION:Hanzomon office, Tokyo
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SUMMARY

Supporting and working closely with Marketing Manager of A. Lang & Söhne Japan, plan and drive integrated sales and CRM marketing campaigns for the Japan market that deliver commercial and brand objectives, including the retail and wholesale marketing to support their business. 


-KEY RESPONSIBILITIES-

1.RETAIL MARKETING

Work hand in hand with Marketing Manager to develop, plan, and control annual retail / wholesale / e-commerce marketing that support the local commercial targets. Implement retail marketing activities / campaigns includes digital marketing to deliver tangible business result.
Review and evaluate the marketing activities and issues the reports by KPIs.
 

 

EVENT / CAMPAIGN MANAGEMENT

Develop, organize, and implement national marketing activities/events to drive customer loyalty and new prospect acquisition by taking initiatives to communicate with Boutique Managers and Wholesales. Plan and suggest all customers out-reach activities (eDM, DM, gifting, any other POSM) to the retails and wholesale on time. 


E-COMMERCE

Work closely with the local PR / communications team and the headquarters E-com and digital team to optimize the website. Optimize the site to maximize online exposure in the market and achieve e-com sales in Japan.


STORE DEVELOPMENT

Prepare and execute necessary actions for new store openings and store renovations in a timely manner in coordination with HQ, local vendors, PR team and other relevant departments. Conduct VMD maintenance on a regular basis to monitor and ensure that each store is following the guidelines and perform maintenance.


2.CRM

Become key user of the brand CRM tool; work with HQ to enhance and improve central CRM system and fully utilize the data to analyze customer’s behaviors. 


DATA ANALYSIS

Carry out appropriate Customer Database analysis. Analyze customer typology and behavior, perform ad hoc analysis, propose improvements, and action plans.
Manage and enrich the Customer Database in terms of quantity and quality. Support and motivate boutique staff so that data continues to be fed into the CRM database. Coordinate with HQ CRM team to solve any technical issue related to the CRM database.
 

 

CUSTOMER MANAGEMENT

Implement and monitor clients follow up per boutique; develop personalized program for VIP clients. Design customer journey.


KNOWRAGE MANAGEMENT

Provide training to dealers for correct CRM usage and frequent updates.
Coordinate as a liaison with sales and Call-Center Department for deeper understanding on CRM tool and case management
 

3.OTHERS
VENDOR / SUPPLIER MANAGEMENT

Manage vendors, agencies, and suppliers to ensure the most effective deliveries and execution in a cost efficient and timely manner

 

POSM MANAGEMENT
Gift development and proposal. Management of POSM included stock control.

 

-QUALIFICATIONS & EXPERIENCE-

Education:
-University degree

 

Experience:

-More than 5 years’ experience in marketing, merchandising and planning/analysis in retail business. 
-Luxury business experience is a plus.
 

Skills:- Advanced Excel Skill (Familiar with PC operation) 
- Strong with figures 
- Strong planning and analytical skills 
- Business fluency in English (TOEIC 800+) and Japanese. German is plus. 
 

Behavioural competency

- Customer service oriented 
- Proactive and creative. 
- Open, flexible, and adaptable and a good animator. 
- A team player - Enjoy challenges