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Reference Code:  11768

Retail Director-China

Shanghai, 31, CN

Permanent
  
  

Since the legend's reincarnation in 1994, A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new, outstanding products, very much in keeping with Lange's claim: State-of-the-art tradition. What we expect from our watches, we expect from us: Never stand still.

REPORTING TO    Brand Director China      
LOCATION            Shanghai
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MAIN PURPOSE
In line with the market strategy, as the Retail Director you will be fully responsible for the implementation of A. Lange & Sohne retail strategy in order to ensure long-term strategic and financial objectives are achieved.
You are also responsible for managing the day-to-day activities of the retail network, ensuring that the short-term sales objectives are reached.
You will act as a Brand Ambassador when representing the brand at meetings, events, charity dinners and other work-related functions.

 

KEY RESPONSIBILITIES
Retail Strategy:
• Oversee all aspects of the Retail Division for the brand.
• Coordinate retail activities with Brand HQ and local internal departments (i.e. PR, Marketing, After Sales, Real Estate and Richemont Shared Service departments) in order to synergize the needs of all departments in achieving common corporate objectives.

 

Retail Action plan & Operations:
• Maximise turnover- and profitability development
• Sales planning & budgeting
• Definition of objectives per Boutique and ensure their realization
• Performance analysis, KPI development and SWOT analysis
• Development and implementation of a merchandising concept with the Boutiques
• Development of sales initiatives following the company strategy
• In charge of setting up the yearly action plan (Roadmap) in co-ordination with the marketing department and in charge of its implementation.

 

Retail Development:
• Work in close partnership with International Retail Design team to optimise the boutique design implementation and supervise new construction projects
• Ensure that Boutique Managers are familiar with new products, best practices, advertising campaigns, corporate policies, and local and global brand initiatives.
• Facilitate exchange of information with other departments to present Marketing, PR, Finance, and Training plans to Boutique Managers.
• Define and communicate needs of Retail Department in terms of product and financial support.

 

Team Coaching & Management:
Team Management:
• Manage Boutique Managers & trainers
• Define and communicate missions and objectives of all team members, clearly establishing priorities.
• Developing the efficiency of their work relationships with internal and external partners.
Recruitment: Authorize hiring of Boutique Managers and staff and ensures that Boutique Managers identify “star” candidates who have long-term potential with the brand.
Remuneration: Work with an international team to create equitable remuneration policy for employees encouraging job retention and satisfaction.
Personnel development: Develop and implement training programs and sales training plans (introduction, negotiation, closing of sale, reduction of discount).
Talent management:
• Identify success profiles and talent planning in order to define career paths and promote advancement.
• Accountable for controlling and promoting the professional growth of team members.

 

Franchisee boutiques:
• Implement the retail standards in partner’s key boutiques
• Take over coaching and guiding role in all franchise network
• Co-ordinate international policy at regional level.
• Ensure local consistency of retail policy in co-ordination with commercial department (recruitment, training, CRM, action plan, Customer Service and visual merchandising).
• Set up and co-ordination of franchisee boutique seminars with commercial & marketing departments.
• Propose and participate to Retail network development
• Support construction and coordination phase of new construction projects.

 

Training
• Develop and implement training strategy (Retail and Wholesale)
• Ensure consistent training of all sales team (Product knowledge & sales techniques)
• Monitor team self-learning progress

 

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JOB PROFILE

Education:
Bachelor and/ or Master degree from a reputed International University, ideally with a concentration in Marketing, Business, Retail Management and/or Communications.

 

Required experience:
• At least 8-10 years retail experience at a managerial level with a background in a multinational luxury goods business environment.
• Currently holding a similar role with in-depth knowledge of strategic retail development of luxury and/or consumer goods.
• Demonstrates a background in retail development management and strategic planning, preferably at a regional level.

 

Technical skills / abilities:
• Understanding of products and services related to the luxury industry is considered advantageous.
• English is mandatory, Mandarin & German is a plus

 

Personal skills
• A strong leader with excellent networking skills and ability to make a pleasant personal impact.
• A strong customer and service orientation and ability to comprehend the luxury goods industry.
• Initiative and commitment to achieve – A proactive attitude is required to manage the strategic and development processes and objectives of the brand.
• Strong management skills, in order to lead the retail team in an innovative and commercial manner, ensuring that all members of the team are appropriately motivated to deliver excellence in customer service, the highest standards of service.
• The ability to manage the development team and boutique teams effectively, in order to ensure customer requirements are exceeded and to secure that A. Lange & Sohne Brand and Boutiques are presented according to the standards set by the management.
• Well-developed commercial awareness and the ability to multi-task.
• Excellent verbal communication towards management, peers and all other staff members, able to work as a coach and a mentor to a multicultural team.
• An individual who shows flexibility towards traveling in order to present the company/brand across China.
• Understanding of Chinese culture and business environment.
• Sensitiveness to the traditions and business environment in China and ideally previous experience of living and working in China/Asia.