Reference Code:  28642

External Retail Manager

Dubai, DU, AE


Since the legend's reincarnation in 1994, A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new, outstanding products, very much in keeping with Lange's claim: State-of-the-art tradition. What we expect from our watches, we expect from us: Never stand still.



The External Retail Manager is responsible to boost and achieve the agreed sales targets in a strategic and competitive area. He is an “Ambassador” for the brand and establishes a strong and long term partnership with regional partners and local sales teams with a clear focus on the external boutiques network. He provides continuous support and highest level of service to the accounts under his management.




  • Responsible for implementation of brand strategy in the Middle East & Africa (comprising of GCC, Turkey, South Africa, & Israel) based on the Maison’s worldwide guidelines and local specificities.
  • Develop the external retail network in the GCC
  • Achieve yearly set sales objectives (including wholesale, external and internal retail)
  • Monitor the growth of every retailer (Sell-out strategy, model stock implementation, etc.).
  • Work closely with the Retail Director on monthly allocations and minimum stock.
  • Ensure exclusive distribution according to brand strategies
  • Implement action plan to increase the network sell-out
  • Qualitative increase of brand visibility via qualitative distribution scenarios
  • Prospect of new territories and sales potentials
  • Regularly visit business partners to review business and cultivate strong relationships
  • Control and ensure timely payments from retailers
  • Plan monthly travel for visiting POS
  • Control the respect of image (visibility, stock, display material, etc.)
  • Monitor competition, products launches, events, pricing and overall network development.
  • Maximise visibility of brand in the POS keeping brand guidelines in view, negotiate for space and work closely with VM on implementation (animations, etc.).
  • Lead the external Boutiques to success and achieve sales targets yearly both in SI and SO.
  • Recruit, train and develop external boutique teams
  • Build a yearly 360 Marketing plan in collaboration with the marketing team and the Brand Director
  • Identify potential events opportunities to recruit new clients and increase brand awareness.
  • Responsible for annual sales forecast for each market, in coordination with the Supply-Chain / Marketing Department.
  • Prepare and participate to the trade shows (e.g. Bahrain, Qatar) and expos (SIHH).
  • Create and execute annual regional Akademie
  • Conduct on the road POS trainings
  • Organize the manufacture visits for local sales team.
  • Follow up on customer’s complaints to ensure they are resolved efficiently




  • Minimum of 5 years experience in wholesale, business development and/or account management experience of a global consumer or luxury brand in a MNC
  • Bachelor’s degree holder or higher educational qualification
  • Understanding of the luxury retail industry and market knowledge and trends
  • Strong in visioning and commercial mindset: Ability to see the bigger picture, anticipate future consequences and trends, strong analytical skills
  • Drive: Goal oriented, resourceful and resilient
  • Consistently pushes himself/herself for the highest level of achievement
  • Excellent communication skills in English and Arabic languages
  • No travel restrictions within the Middle East, India, Africa region