Referenzcode:  68305

Brand and Business Strategist (m/f/d)

Berlin, BE, DE


Seit der Wiedergeburt der Legende im Jahre 1994 gehört A. Lange & Söhne zu den meist beachteten und erfolgreichsten Uhrenmarken im Luxusbereich. Unser ganzes Streben richtet sich danach, unsere Tradition mit neuen, herausragenden Produkten fortzuschreiben. Ganz im Sinne des Lange'schen Anspruchs: Tradition neuester Stand. Was wir von unseren Uhren verlangen, erwarten wir auch von uns: Niemals stehen zu bleiben.

The global marketing team at A. Lange & Söhne consists of 25 subject matter experts and is responsible for all pillars of communication from live Experiences to Retail Spaces and from PR to traditional + digital Media speaking to customers, prospects, collectors and VIPS from all kinds of different cultures.

In this ever-transforming set-up we are looking for a Brand and Business Strategist m/f/d located in Berlin that supports the CMO in developing a marketing and communication strategy which will drive the brand positioning, awareness, consumer understanding/customer centricity while continuously implementing learnings and transformation and turning them into measurable actions.


This position is working with all teams across all locations and reports to the CMO. Aside from that this role is highly cross functional from marketing to retail/wholesale, eCom/CRC etc and it is key that this person creates strong internal and external partnerships.


What you should bring:


  • Seniority and experience as a strategic leader – either on the agency or brand side
  • A highly structured analytical mindset that is able to connect findings and turn them into new visions and insights
  • Curiosity to look behind, explore and not being afraid to ask critical questions
  • A keen sense of brands and their business challenges in the digital age. You also have excellent communication and methodical skills in addition to an analytical and inspiring mind.
  • Love for Storytelling, Luxury and Craftmanship
  • Understanding of different cultures and what makes people want something so much they will wait for it. You are the kind of person who looks radically through the eyes of the user and develops beneficial and innovative solutions.
  • Understanding of traditional and digital communication
  • Understanding of analytical tools platforms of tomorrow on the basis of sound methods and professional know-how
  • Ability to bring learnings and knowledge into clear concise presentations
  • Abiltiy to work with and lead agency partners


What is waiting for you:


  • Developing a Communication Strategy based on the brand identity– either in house or with the help of agency partners
  • Developing the Annual Marketing plan in correlation with the overall Budget and Product Plan
  • Collaboration with the wider Richemont Community on Marketing Solutions, Consumer Intelligence, Research, Media, CRM
  • Sharpen our understanding of the global target audience
  • Develop new methods of Brand Building and Communcation Strategy especially in view of the (digital) transformation
  • Leading and influencing a team of specialists in Berlin, Glashütte and around the world





  • Minimum 10 years of experience in a relevant field
  • Being a team player with capability of a team leader
  • Degree (Master) in Marketing, Communication, Business or other relevant subject
  • Great understanding of brand storytelling and brand positioning
  • Profound knowledge of campaign planning and creation of marketing plans
  • Experience in creating integrated content across all marketing platforms including digital and print
  • Ensure executive excellence, cohesiveness, and quality across all channels and related departments
  • Several years of experience creating marketing/advertising campaigns from participating in developing vision and the message platform to overseeing production on time and budget
  • Proven Analytical and Problem-Solving Competence
  • Use of all relevant Microsoft tools and more
  • Hands on mentality
  • Being fluent in English. German and French would be great.


We offer:


  • A high degree of personal responsibility and the opportunity to implement your own ideas
  • A modern working environment in the heart of Berlin
  • Flexible working hours and the option to work from home
  • Subsidy for the job ticket
  • Employer-subsidized pension model
  • Annual employee appraisals and individual personnel development
  • Health-preserving measures and occupational medical care
  • Subsidy for childcare cost


Become a part of our success story, leaving your own mark. Enrich a team that is carrying the work of Ferdinand Adolph Lange into the future with passion and team spirit, true to the motto “never stand still.”

Are you interested in this new and interesting challenge? Then contact us in personally or get to know us on our homepage.