Regional Head of Visual Experience

KEY RESPONSIBILITIES

• Develop high image and aesthetic standards, with a cohesive blend of creativity and commerciality.
• Build an adapted Visual Experience strategy in collaboration with markets to bring relevancy and consistency across the region, having in mind the business development.
• Ensure the elevation of the overall visual experience in all touchpoints and guarantee that the visual identity is always at its optimum, locally relevant, and impactful.
• Be a key contributor and strategist in openings, retrofits, renovations, and any ephemeral conceptions.  
• Be a true advocate of a 360-degree approach with all Markets, departments, Central and local teams.
• Collaborate with Central and Regional SDP on cultural understanding of the different countries and enrich creative knowledge when it comes to regional crafts, local design, and techniques.
• Develop L&D program dedicated to VM, in close collaboration with Central team to upgrade the level of expertise in the VM and retail population.
• Oversee and develop a regional Hub of experts.

4 PILLARS OF SCOPE

1/ PROJECTS

• Conceive, challenge and follow-up the visual experience of all new projects.
• Drive and align each market animation calendar for windows, boutique animations, events, and pop-ups.
• Challenge local VM teams to provide Best-in-Class projects.

2/ PEOPLE

• Shadow new joiners in markets, promote mentoring and buddy program.
• Encourage sharing practices regionally for optimization and improvement.
• Develop L&D program for Retail & Wholesale network.
• Build display training, adapted to local eco-system.

3/ RETAIL PROGRAMMING

• Build the retail programming calendar by markets and boutiques, along with Marketing and Commercial teams and harmonize it regionally.
• Create consistent and well-integrated animations in boutiques.
• Coordinate and develop creative visual specific projects.

4/ MUTUALISATION

• Optimize and mutualize local production to save costs and time for each country.
• Promote travelling concepts in the region for material recycling, sustainability, and cost efficiency.
• Support VM operation in emerging markets below critical size.
• Act as a Regional control tower for PLV stock management and mutualisation of materials for traveling concepts.

EXPERIENCE & REQUIREMENT

• At least 10 to 15 years of experience in Visual Merchandising, Windows displays, Styling, Events, Retail Design, Scenography, Architecture and or Branding in the Luxury goods, Lifestyle, Fashion, Jewelry & Watches, within both Retail and Wholesale.
• Be customer and result-oriented.
• Be open-minded, curious, creative with a disciplined eye.
• Talented to work with creatives while keeping the feet on the ground.
• Good organizational skills.
• Experienced Team leader, focusing at the same time on team performances, individual talent performances and well-being at work.
• Strong Communicator with demonstrated cross-cultural experience.
• Creative leadership, innovative design, technical development, and commercial applicability.
• Effective facilitator of a collaborative working environment actively encouraging communication across departments.
• Travel and see new concepts and trends all over the world to get to know what is next and how to be inspired and inspire others.